Balanced versus focused responsiveness to core constituencies and organizational effectiveness

European Journal of Marketing

Volumn 39, Issue 9-10, 2005, Pages 1166-1183

  Koll, Oliver ^a   Woodside, Arch G ^b   Mühlbacher, Hans ^c  

^a Institut für Marketing   (Austria)

^b BOSTON COLLEGE   (United States)

^c UNIVERSITY OF INNSBRUCK   (Austria)

Author keywords

Boolean algebra; Organizational effectiveness; Stakeholder analysis

Indexed keywords

EID: 25844458337     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510610789     Document Type: Article

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