A macromarketing ethics framework: Stakeholder orientation and distributive justice

Journal of Macromarketing

Volumn 28, Issue 1, 2008, Pages 24-32

  Ferrell, O C ^a   Ferrell, Linda ^a  

^a UNIVERSITY OF NEW MEXICO   (United States)

Author keywords

Distributive justice; Macromarketing ethics; Marketing ethics; Organizational culture; Stakeholder culture; Stakeholder orientation; Stakeholders

Indexed keywords

EID: 38849103007     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707311290     Document Type: Article

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