A stakeholder perspective of the value proposition concept

European Journal of Marketing

Volumn 45, Issue 1, 2011, Pages 223-240

  Frow, Pennie ^a   Payne, Adrian ^b  

^a UNIVERSITY OF SYDNEY   (Australia)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Customers; Stakeholder analysis

Indexed keywords

EID: 79551487386     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111095676     Document Type: Article

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