Stakeholder marketing: Beyond the four Ps and the customer

Journal of Public Policy and Marketing

Volumn 27, Issue 1, 2008, Pages 113-116

  Bhattacharya, C B ^a   Korschun, Daniel ^a  

^a BOSTON UNIVERSITY   (United States)

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Indexed keywords

EID: 45449102723     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.27.1.113     Document Type: Review

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