Emotional responses to branded and unbranded foods

Food Quality and Preference

Volumn 42, Issue , 2015, Pages 1-11

  Spinelli, S ^a   Masi, C ^b   Zoboli, G P ^c   Prescott, J ^d   Monteleone, E ^b  

^a University of Florence Dipartimento di Gestione Sistemi Agrari Alimentari e Forestali ^*  (Italy)

^b UNIVERSITY OF FLORENCE   (Italy)

^c Adacta International Spa   (Italy)

^d TasteMatters Research and Consulting   (Australia)

Author keywords

Branding; Emotions; Expectations; Liking; Packaging; Semiotics; Sensory

Indexed keywords

CORYLUS; THEOBROMA CACAO;

EID: 84920947735     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2014.12.009     Document Type: Article

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