Assessing the associations between brand packaging and brand attributes using an indirect performance measure

Food Quality and Preference

Volumn 24, Issue 1, 2012, Pages 17-23

  Parise, Cesare Valerio ^a   Spence, Charles ^a  

^a UNIVERSITY OF OXFORD   (United Kingdom)

Author keywords

Branding; Consumer psychology; Implicit measures; Packaging design; Sensory marketing

Indexed keywords

EID: 83855164109     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2011.08.004     Document Type: Article

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