Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations

Food Quality and Preference

Volumn 22, Issue 1, 2011, Pages 17-23

  Becker, Liza ^a   van Rompay, Thomas J L ^a   Schifferstein, Hendrik N J ^b   Galetzka, Mirjam ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Color; Packaging appearance; Shape angularity; Symbolic meaning; Taste perception

Indexed keywords

EID: 78649957199     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.06.007     Document Type: Article

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