Evaluating bottles and labels versus tasting the oils blind: Effects of packaging and labeling on consumer preferences, purchase intentions and expectations for extra virgin olive oil

Food Research International

Volumn 54, Issue 2, 2013, Pages 2112-2121

  Delgado, Claudia ^a   Gómez Rico, Aurora ^a   Guinard, Jean Xavier ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer expectations; Extra virgin olive oil; Labeling; Packaging; Preference mapping

Indexed keywords

CALIFORNIA; CONSUMER EXPECTATIONS; CONSUMER PREFERENCES; DESIRABLE FEATURES; EXTRA-VIRGIN OLIVE OIL; PREFERENCE MAPPINGS; PURCHASE INTENTION; PURCHASE INTENTS;

BOTTLES; LABELING; OLIVE OIL; SALES;

PACKAGING;

EID: 84889098408     PISSN: 09639969     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodres.2013.10.021     Document Type: Article

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