Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

Food Quality and Preference

Volumn 21, Issue 8, 2010, Pages 930-937

  Ares, Gastón ^a   Deliza, Rosires ^b,c  

^a UNIVERSIDAD DE LA REPÚBLICA   (Uruguay)

^b EMBRAPA CERRADOS   (Brazil)

^c CENTRE DES SCIENCES DU GOÛT ET DE L ALIMENTATION   (France)

Author keywords

Conjoint analysis; Consumer studies; Expectations; Milk desserts; Packaging; Word association

Indexed keywords

EID: 77956417760     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.03.006     Document Type: Article

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