Combining discrete choice and informed sensory testing in a two-stage process: Can it predict wine market share?

Food Quality and Preference

Volumn 21, Issue 7, 2010, Pages 741-754

  Mueller, Simone ^a   Osidacz, Patricia ^b   Francis, I Leigh ^b   Lockshin, Larry ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b AUSTRALIAN WINE RESEARCH INSTITUTE   (Australia)

Author keywords

Discrete choice experiment; External validity; Extrinsic vs. intrinsic cues; Informed sensory testing; Market share; Product expectations; Wine

Indexed keywords

EID: 77956409478     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.06.008     Document Type: Article

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