Influence of brand information on consumers' expectations and liking of powdered drinks in central location tests

Food Quality and Preference

Volumn 21, Issue 7, 2010, Pages 873-880

  Varela, Paula ^a   Ares, Gastón ^b   Giménez, Ana ^b   Gámbaro, Adriana ^b  

^a Health and Wellness   (United Kingdom)

^b UNIVERSIDAD DE LA REPÚBLICA   (Uruguay)

Author keywords

Brand; Consumer studies; Expectations; Internal preference mapping

Indexed keywords

EID: 77956420180     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2010.05.012     Document Type: Article

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