Development and evaluation of measurement tools for conceptual profiling of unbranded products

Food Quality and Preference

Volumn 33, Issue , 2014, Pages 1-13

  Thomson, David M H ^a   Crocker, Christopher ^a  

^a MMR Research Worldwide Ltd   (United Kingdom)

Author keywords

Best worst scaling; Conceptual profiling; Emotion; Familiarisation; Rating scales

Indexed keywords

EID: 84888094475     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2013.10.008     Document Type: Article

References (69)

1. Aaker J.L. Dimensions of brand personality. Journal of Marketing Research 1997, 34:347-356.
2. Anandkumar, V., & George, J. (2011). From Aaker to Heere: A review and comparison of brand personality scales. The International Journal's Research Journal of Social Science & Management, 1(3), 30-50. Available at: SSRN: Accessed 21.02.2012. http://www.dx.doi.org/10.2139/ssrn.2061570.
3. Avis M. Brand personality factor based models: A critical review. Australasian Marketing Journal 2012, 20(1):89-96.
4. Batra, R., Lenk, P., & Wedel, M. (2007). Separating brand from category personality. Working Paper, Ross School of Business, University of Michigan, Ann Arbor. Accessed 21.02.2012. http://www.webuser.bus.umich.edu/plenk/Brand%20Personality.pdf.
5. Batra R., Lenk P., Wedel M. Brand extension strategy planning: Empirical estimation of brand - category personality fit and atypicality. Journal of Marketing Research 2010, 47(2):335-347.
6. Baumgartner H., Steenkamp J.-B. Response styles in marketing research: A cross-national investigation. Journal of Marketing Research 2001, 38:143-156.
7. Cardello A.V., Meiselman H.L., Schutz H.G., Craig C., Given Z., Lesher L.L., et al. Measuring emotional responses to foods and food names using questionnaires. Food Quality and Preference 2012, 24:243-250.
8. Carey S. The origin of concepts 2009, Oxford University Press, New York.
9. Carroll J.D. Individual differences and multidimensional scaling. Multidimensional scaling: Theory and applications in the behavioural sciences 1972, Seminar Press, New York. R.N. Shepard, S.B. Nerlove (Eds.).
10. Carson R.T., Louviere J.J., Anderson D.A., Arabie P., Bunch D.S., Henscher D.A., et al. Experimental analysis of choice. Marketing Letters 1994, 5(4):351-368.
11. Charles E.P. The correction for attenuation due to measurement error: Clarifying concepts and creating confidence sets. Psychological Methods 2005, 10:206-226.
12. Cohen, S. (2003). Maximum difference scaling: Improved measures of importance and preference for segmentation. Sawtooth Software Research Paper Series. http://www.sawtoothsoftware.com.
13. Cohen S. What's your preference?. Marketing Research 2004, 16(1):32-37.
14. Cohen, S., & Neira, L. (2003). Measuring preference for product benefits across countries. ESOMAR Latin American conference, Uruguay. Reprinted in Excellence in International Research, 2004, pp. 1-22. Amsterdam: ESOMAR.
15. Davies G., Chun R., da Silva V.R., Roper S. The personification metaphor as a measurement approach for corporate reputation. Corporate Reputation Review 2001, 4:113-127.
16. Day E. Share of heart: What is it and how can it be measured?. Journal of Consumer Marketing 1989, 6:5-13.
17. Desmet P.M.A., Schifferstein H.N.J. Sources of positive and negative emotions in food experience. Appetite 2008, 50:290-301.
18. Dijksterhuis J. Assessing panel concordance. Food Quality and Preference 1995, 6:7-14.
19. Dillon W.R., Maddern T.J., Kirmani A., Mukherjee S. Understanding what's in a brand rating: A model for assessing brand and attribute effects and their relationship to brand equity. Journal of Marketing Research 2001, 38(4):415-429.
20. Donoghue S. Projective techniques in consumer research. Journal of Family Ecology and Consumer Sciences 2000, 28:47-53.
21. Ellis R.D. Questioning consciousness: The interplay of imagery, cognition and emotion in the human brain 1995, John Benjamins, Amsterdam.
22. Ellis R.D., Newton N. How the mind uses the brain (to move the body and image the universe) 2010, Open Court, Chicago.
23. Finn A., Louviere J.J. Determining the appropriate response to evidence of public concern: The case for food safety. Journal of Public Policy and Marketing 1992, 11(1):12-25.
24. Flynn, T.N., Louviere, J.J., Peters, T.J., & Coast, J. (2008). Estimating preferences for a dermatology consultation using best-worst scaling: Comparison of various methods of analysis. BMC Medical Research Methodology, 8, 76.
25. Flynn T.N., Louviere J.J., Peters T.J., Coast J. Best-worst scaling: What it can do for health care research and how to do it. Journal of Health Economics 2007, 26:171-189.
26. Gabriel K.R. The biplot graphic display of matrices with application to principal component analysis. Biometrika 1971, 58:453-467.
27. Gabriel K.R. Biplot display of multivariate matrices for inspection of data and diagnosis. Interpreting multivariate data 1981, John Wiley & Sons, London. V. Barnett (Ed.).
28. Greenwald A.G., Banaji M.R. Implicit social cognition: Attitudes, self-esteem, and stereotypes. Psychological Review 1995, 102:4-27.
29. Greenwald A.G., Klinger M.R., Schuh E.S. Activation by marginally perceptible ("subliminal") stimuli: Dissociation of unconscious from conscious cognition. Journal of Experimental Psychology: General 1995, 124:22-42.
30. Greenwald A.G., McGhee D.E., Schwartz J.K.L. Measuring individual differences in implicit cognition: The implicit association test. Journal of Personality and Social Psychology 1998, 74:1464-1480.
31. Hein K.A., Jaeger S.R., Carr B.T., Delahunty C.M. Comparison of five common acceptance and preference methods. Food Quality and Preference 2008, 19:651-661.
32. Hinkelman, K., & Kempthorne, O. (2005). Design and analysis of experiments. (Vol. 2). Advanced Experimental Design. New York: Wiley.
33. Huber J., Wittink D.R., Fielder J.A., Miller R. The effectiveness of alternative preference elicitation procedures in predicting choice. Journal of Marketing Research 1993, 30:105-114.
34. Hussey M., Duncombe N. Projecting the right image: Using projective techniques to measure brand image. Qualitative Market Research: An International Journal 1999, 2:22-30.
35. Jaeger S.R., Cardello A.V. Direct and indirect hedonic scaling methods: A comparison of the labeled affective magnitude (LAM) scale and best-worst scaling. Food Quality and Preference 2009, 20:249-258.
36. Jaeger S.R., Hedderley D., MacFie H.J.H. Methodological issues in conjoint analysis: A case study. European Journal of Marketing 2001, 35:1217-1239.
37. Jaeger S.R., Jørgensen A.S., Aaslyng M.D., Bredie W.L.P. Best-worst scaling: An introduction and initial comparison with monadic rating for preference elicitation with food products. Food Quality and Preference 2008, 19:579-588.
38. Jones L.V., Thurstone L.L. The psychophysics of semantics: An experimental investigation. Journal of Applied Psychology 1955, 39(1):31-36.
39. Kahneman D. A perspective on judgement and choice. American Psychologist 2003, 58:697-720.
40. Karniouchina E.V., Moore W.L., van der Rhee B., Verma R. Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research. European Journal of Operational Research 2009, 197(1):340-348.
41. Kenward M., Roger J. Small sample inference for fixed effects from restricted maximum likelihood. Biometrics 1997, 53:983-997.
42. King S. Developing new brands 1973, Pitman, London.
43. King S.C., Meiselman H.L. Development of a method to measure consumer emotions associated with foods. Food Quality and Preference 2009, 21:168-177.
44. King S.C., Meisleman H.L., Carr B.T. Measuring emotions associated with foods: Important elements of questionnaire and test design. Food Quality and Preference 2013, 28:8-16.
45. Klinger M.R., Greenwald A.G. Unconscious priming of association judgments. Journal of Experimental Psychology. Learning, Memory, and Cognition 1995, 21:569-581.
46. Lee J.A., Soutar G.N., Louviere J. Measuring values using best-worst scaling: The LOV example. Psychology and Marketing 2007, 24(12):1043-1058.
47. Lee J.A., Soutar G., Louviere J. The best-worst scaling approach: An alternative to Schwartz's values survey. Journal of Personality Assessment 2008, 90(4):335-347.
48. Lindstrom M. Brand sense 2005, Simon & Schuster, New York.
49. Marley A.A.J., Louviere J.J. Some probabilistic models of best, worst, and best-worst choices. Journal of Mathematical Psychology 2005, 49:464-480.
50. Mielby L.H., Edelenbos M., Thybo A.K. Comparison of rating, best-worst scaling, and adolescents' real choices of snacks. Food Quality and Preference 2012, 25:140-147.
51. Moskowitz H.R., Sidel J.L. Magnitude and hedonic scales of food acceptability. Journal of Food Science 1971, 36:677-680.
52. Muchinsky P.M. The correction for attenuation. Educational and Psychological Measurement 1996, 56:63-75.
53. Penn D. Looking for the emotional unconscious in advertising. International Journal of Market Research 2006, 48(5):515-524.
54. Pinheiro J.C., Bate D.M. Mixed-effects models in S and S-PLUS 2000, Springer, New York, pp. 75-76.
55. Plemmons L.E., Resurreccion A.V.A. A warm-up sample improves reliability of responses in descriptive analysis. Journal of Sensory Studies 1998, 13:359-376.
56. Rasmussen J.L. Evaluation of small-sample statistics that test whether variables measure the same trait. Applied Psychological Measurement 1988, 12:177-187.
57. Romaniuk J., Sharp B. Using known patterns in image data to determine brand positioning. International Journal of Market Research 2000, 42(2):219-230.
58. Sawtooth Software Inc. (2006). MaxDiff Designer v2. Accessed 19.02.2012. http://www.sawtoothsoftware.com.
59. Sawtooth Software Inc. (2013). The MaxDiff/Web System Technical Paper, version 8. Accessed 12.04.2013. http://www.sawtoothsoftware.com.
60. Solomon M.R., Marshall G.W., Stuart E.W., Barnes B.R., Mitchell V.W. Marketing: Real people, real decisions 2009, Pearson, UK.
61. Suppes P., Zinnes J.L. Basic measurement theory. Handbook of mathematical psychology, I 1963, 1-76. Wiley, New York. R.D. Luce, R.R. Bush, E. Glanter (Eds.).
62. Thomson D.M.H., Crocker C. A data - driven classification of feelings. Food Quality and Preference 2013, 27:137-152.
63. Thomson D.M.H., Crocker C., Marketo C.G. Linking sensory characteristics to emotions: An example using dark chocolate. Food Quality and Preference 2010, 21:1117-1125.
64. Thomson D.M.H. Reaching out beyond liking to make new products that people want. Consumer driven innovation in food and personal care products 2010, Woodhead Publishing, Cambridge. H.J.H. MacFie, S.R. Jaeger (Eds.).
65. Treiblmaier, H., & Filzmoser, P. (2011). Benefits from using continuous rating scales in online survey research. Proceedings of the International Conference on Information Systems (ICIS), Shanghai, China, December 4-7, 2011. Association for Information Systems 2011, ISBN 978-0-615-55907-0.
66. Wakeling I.N., MacFie H.J.H. Designing consumer trials balanced for first and higher orders of carry-over effect when only of subset of k samples from t may be tested. Food Quality and Preference 1995, 6:299-308.
67. Will V., Eadie D., MacAskill S. Projective and enabling techniques explored. Marketing Intelligence and Planning 1996, 14:38-43.
68. Zajonc R.B. Feeling and thinking: Preferences need no inferences. American Psychologist 1980, 35(2):151-175.
69. Zajonc R.B. On the primacy of affect. American Psychologist 1984, 39(2):117-123.