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Volumn 26, Issue 3, 2011, Pages 197-208

Semiotics and perception: Do labels convey the same messages to older and younger consumers?

Author keywords

[No Author keywords available]

Indexed keywords

AGE GROUPS; WORD ASSOCIATION;

EID: 79958211491     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2011.00336.x     Document Type: Article
Times cited : (47)

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