Managing customer citizenship behavior: A relationship perspective

Journal of Strategic Marketing

Volumn 22, Issue 3, 2014, Pages 222-239

  Balaji, M S ^a  

^a TAYLOR S UNIVERSITY   (Malaysia)

Author keywords

customer citizenship behavior; relationship quality; relationship strength; relationship value; satisfaction; trust

Indexed keywords

EID: 84900850880     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2013.876076     Document Type: Article

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