A cross-cultural examination of relationship strength in B2B services

Journal of Services Marketing

Volumn 22, Issue 2, 2008, Pages 114-135

  Barry, James M ^a   Dion, Paul ^b   Johnson, William ^a  

^a NOVA SOUTHEASTERN UNIVERSITY   (United States)

^b SUSQUEHANNA UNIVERSITY   (United States)

Author keywords

Culture; Relationship marketing; Services marketing

Indexed keywords

EID: 43149115641     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810862868     Document Type: Article

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