Encounter-based antecedents of e-customer citizenship behaviors

Journal of Services Marketing

Volumn 27, Issue 2, 2013, Pages 130-140

  Anaza, Nwamaka A ^a   Zhao, Jing ^b  

^a FRANCIS MARION UNIVERSITY   (United States)

^b WUHAN UNIVERSITY   (China)

Author keywords

Commitment; Customer satisfaction; E customer citizenship behaviour; E retail; Loyalty; Electronic commerce; Retailing; Satisfaction

Indexed keywords

EID: 84875632601     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041311309252     Document Type: Article

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