Examining the boundary conditions of customer citizenship behaviour: A focus on consumption ritual

Journal of Strategic Marketing

Volumn 19, Issue 7, 2011, Pages 619-631

  Gilde, Christian ^a   Pace, Stefano ^b   Pervan, Simon J ^c   Strong, Carolyn ^d  

^a UNIVERSITY OF MONTANA WESTERN   (United States)

^b BOCCONI UNIVERSITY   (Italy)

^c SOUTHERN CROSS UNIVERSITY   (Australia)

^d UNIVERSITY OF BATH   (United Kingdom)

Author keywords

consumption rituals; customer citizenship behaviour; customer extra role behaviour

Indexed keywords

EID: 84858982441     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.603053     Document Type: Review

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