Customer relationship management as business strategy appliance: Theoretical and practical dimensions

Journal of Business Economics and Management

Volumn 8, Issue 1, 2007, Pages 69-78

  Tamošiūniene, Rima ^a   Jasilioniene, Regina ^a  

^a VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

CRM strategy; Customer relationship management (CRM); Relationship marketing

Indexed keywords

EID: 34248154221     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.1080/16111699.2007.9636154     Document Type: Article

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