Understanding gender differences in professional service relationships

Journal of Consumer Marketing

Volumn 25, Issue 1, 2008, Pages 16-22

  Bhagat, Parimal S ^a   Williams, Jerome D ^b  

^a INDIANA UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Gender; Health services; Marketing; Professional services

Indexed keywords

EID: 38349108150     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810845372     Document Type: Article

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