The effects of relationship quality and switching barriers on customer loyalty

International Journal of Information Management

Volumn 31, Issue 1, 2011, Pages 71-79

  Liu, Chung Tzer ^a   Guo, Yi Maggie ^b   Lee, Chia Hui ^a  

^a SOOCHOW UNIVERSITY   (Taiwan)

^b UNIVERSITY OF MICHIGAN DEARBORN   (United States)

Author keywords

Loyalty; Mobile telecommunication service; Relationship quality; Switching barrier

Indexed keywords

QUALITY OF SERVICE; SALES; SURVEYS; SWITCHING;

CUSTOMER LOYALTY; LOYALTY; MOBILE-PHONE USERS; RELATIONSHIP QUALITIES; RESEARCH MODELS; SERVICE PROVIDER; SERVICE QUALITY; STRUCTURAL EQUATION MODELING;

CUSTOMER SATISFACTION;

EID: 78650514599     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2010.05.008     Document Type: Conference Paper

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