Towards an identity-based brand equity model

Journal of Business Research

Volumn 62, Issue 3, 2009, Pages 390-397

  Burmann, Christoph ^a   Jost Benz, Marc ^a   Riley, Nicola ^a  

^a UNIVERSITY OF BREMEN   (Germany)

Author keywords

Brand equity; Brand management; Brand strength; Identity; Image

Indexed keywords

EID: 59249097309     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.06.009     Document Type: Article

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