Refining value-based differentiation in business relationships: A study of the higher order relationship building blocks that influence behavioural intentions

Industrial Marketing Management

Volumn 40, Issue 3, 2011, Pages 465-478

  Hutchinson, David ^a   Wellington, William J ^a   Saad, Mohammed ^b   Cox, Phillip ^b  

^a UNIVERSITY OF WINDSOR   (Canada)

^b UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

Author keywords

Behavioural intentions; Customer satisfaction; Relationship marketing; Relationship quality; Relationship value; Trust

Indexed keywords

EID: 79952487598     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.08.010     Document Type: Article

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