How can the Web help build customer relationships?. An empirical study on e-tailing

Information and Management

Volumn 44, Issue 2, 2007, Pages 115-129

  Wang, Fang ^a   Head, Milena ^b  

^a WILFRID LAURIER UNIVERSITY   (Canada)

^b MCMASTER UNIVERSITY   (Canada)

Author keywords

Online retailing; Relationship intentions; Satisfaction; SEM; Switching costs; Trust

Indexed keywords

CUSTOMER SATISFACTION; MATHEMATICAL MODELS; ONLINE SYSTEMS; PUBLIC RELATIONS; TELECOMMUNICATION SERVICES; WORLD WIDE WEB;

CONSUMER RELATIONSHIP; E-TAILING; ONLINE CONSUMER RELATIONSHIP BUILDING; ONLINE RETAILING; RELATIONSHIP INTENTIONS; SWITCHING COSTS;

ELECTRONIC COMMERCE;

EID: 33847083896     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2006.10.008     Document Type: Article

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