Contributing to well-being: Customer citizenship behaviors directed to service personnel

Journal of Strategic Marketing

Volumn 19, Issue 7, 2011, Pages 633-649

  Garma, Romana ^a   Bove, Liliana L ^b  

^a VICTORIA UNIVERSITY   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

customer citizenship behavior; customer extra role behavior; service personnel; Social Production Function theory; subjective well being

Indexed keywords

EID: 84858957051     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.599495     Document Type: Article

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