Consumer response to retail performance of organic food retailers

British Food Journal

Volumn 116, Issue 2, 2014, Pages 212-227

  Wang, Edward Shih Tse ^a   Tsai, Bi Kun ^a  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Consumer purchasing decisions; Consumer risk; Customer perception; Distribution channels and markets; Organic foods; Organic marketing

Indexed keywords

EID: 84893433651     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-05-2012-0123     Document Type: Article

References (79)

1. Achilleas, K., Anastasios, S. (2008), "Marketing aspects of quality assurance systems" in British Food Journal, Vol. 110, No. 8, pp. 829-839.
2. Aertsens, J., Mondelaers, K. (2009), "Differences in retail strategies on the emerging organic market" in British Food Journal, Vol. 111, No. 2, pp. 138-154.
3. Badrie, N., Titre, M., Jueanville, M., D'Heureux-Calix, F. (2006), "Public awareness and perception of genetically modified/engineered foods in Trinidad, West Indies" in British Food Journal, Vol. 108, No. 2, pp. 192-199.
4. Baker, J., Parasuraman, A., Grewal, D., Glenn, B.V. (2002), "The influence of multiple store environment cues on perceived merchandise value and patronage intentions" in Journal of Marketing, Vol. 66, No. 2, pp. 120-141.
5. Bei, L.-T., Chiao, Y.-C. (2001), "An integrated model for the effects of perceived product, perceived service quality, and perceived price fairness on consumer satisfaction and loyalty" in Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 14, pp. 125-140.
6. Bei, L.-T., Chiao, Y.-C. (2006), "The determinants of customer loyalty: an analysis of intangible factors in three service industries" in International Journal of Commerce & Management, Vol. 16, Nos 3/4, pp. 162-177.
7. Bonini, S., Oppenheim, J. (2008), "Cultivating the green consumer" in Stanford Social Innovation Review, Vol. 6, No. 4, pp. 56-61.
8. Brunsø, K., Bredahl, L., Grunert, K.G., Scholderer, J. (2005), "Consumer perception of the quality of beef resulting from various fattening regimes" in Livestock Production Science, Vol. 94, Nos 1/2, pp. 83-93.
9. Capps, O.O., Park, J.L.J.L. (2003), "Food retailing and food service" in The Veterinary Clinics of North America Food Animal Practice, Vol. 19, No. 2, pp. 445-461.
10. Chakrabarti, S. (2010), "Factors influencing organic food purchase in India - expert survey insights" in British Food Journal, Vol. 112, No. 8, pp. 902-915.
11. Chen, M.F. (2007), "Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: moderating effects of food-related personality traits" in Food Quality and Preference, Vol. 18, pp. 1008-1021.
12. Chen, M.F. (2009), "Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes, and the mediating effects of a healthy lifestyle" in British Food Journal, Vol. 111, No. 2, pp. 165-178.
13. Chen, T., Chang, H.-S. (2005), "Reducing consumers' perceived risk through banking service quality cues in Taiwan" in Journal of Business and Psychology, Vol. 19, No. 4, pp. 521-540.
14. Chen, T.Y., Chang, P.L., Chang, S. (2005), "Price, brand cues, and banking customer value" in The International Journal of Bank Marketing, Vol. 23, Nos 2/3, pp. 273-291.
15. Chenet, P., Dagger, T.S., O'Sullivan, D. (2010), "Service quality, trust, commitment and service differentiation in business relationships" in The Journal of Services Marketing, Vol. 24, No. 5, pp. 336-346.
16. Cho, J.E., Hu, H. (2009), "The effect of service quality on trust and commitment varying across generations" in International Journal of Consumer Studies, Vol. 33, No. 4, pp. 468-476.
17. Chumpitaz, R., Paparoidamis, N.G. (2004), "Service quality and marketing performance in business-to-business markets: exploring the mediating role of client satisfaction" in Managing Service Quality, Vol. 14, No. 2, pp. 235-248.
18. Dawar, N., Parker, P. (1994), "Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality" in Journal of Marketing, Vol. 58, No. 2, pp. 81-981.
19. Deutskens, E., Wetzels, M. (2006), "An assessment of equivalence between online and mail surveys in service research" in Journal of Service Research, Vol. 8, No. 4, pp. 346-355.
20. Droge, C. (2006), "Service quality, trust, specific asset investment, and expertise: direct and indirect effects in a satisfaction-loyalty framework" in Academy of Marketing Science. Journal, Vol. 34, No. 4, pp. 613-627.
21. Dumm, R.E., Hoyt, R.E. (2003), "Insurance distribution channels: markets in transition" in Journal of Insurance Regulation, Vol. 22, No. 1, pp. 27-47.
22. Eisingerich, A.B., Bell, S.J. (2008), "Perceived service quality and customer trust" in Journal of Service Research, Vol. 10, No. 3, p. 256.
23. Espejel, J., Fandos, C., Flavián, C. (2009), "The influence of consumer involvement on quality signals perception" in British Food Journal, Vol. 111, No. 11, pp. 1212-1236.
24. Falk, T., Schepers, J., Hammerschmidt, M., Bauer, H.H. (2007), "Identifying cross-channel dissynergies for multichannel service providers" in Journal of Service Research, Vol. 10, No. 2, pp. 154-160.
25. Fischer, A.R.H., Frewer, L.J. (2009), "Consumer familiarity with foods and perception of risks and benefits" in Food Quality and Preference, Vol. 20, pp. 576-585.
26. Garretson, J.A., Clow, K.E. (1999), "The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry" in The Journal of Services Marketing, Vol. 13, No. 1, pp. 59-72.
27. Gera, R. (2011), "Modelling the service antecedents of favourable and unfavourable behaviour intentions in life insurance services in India" in International Journal of Quality and Service Sciences, Vol. 3, No. 2, pp. 225-242.
28. Gould-Williams, J. (1999), "The impact of employee performance cues on guest loyalty, perceived value and service quality" in The Service Industries Journal, Vol. 19, No. 3, pp. 97-118.
29. Goyal, A. (2006), "Consumer perception towards the purchase of credit cards" in Journal of Services Research, Vol. 6, pp. 179-190.
30. Grewal, D., Iyer, G.R., Gotlieb, J., Levy, M. (2007), "Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting" in Academy of Marketing Science Journal, Vol. 35, No. 2, pp. 250-258.
31. Gutiérrez, S.S.M., Izquierdo, C.C., Cabezudo, R.S.J. (2010), "Product and channel-related risk and involvement in online contexts" in Electronic Commerce Research and Applications, Vol. 9, No. 3, pp. 263-273.
32. Gyau, A., Spiller, A., Wocken, C. (2011), "Price or relational behaviours?" in British Food Journal, Vol. 113, No. 7, pp. 838-852.
33. Harper, G.C., Makatouni, A. (2002), "Consumer perception of organic food production and farm animal welfare" in British Food Journal, Vol. 104, Nos 3-5, pp. 287-299.
34. Harridge-March, S. (2006), "Can the building of trust overcome consumer perceived risk online?" in Marketing Intelligence & Planning, Vol. 24, No. 7, pp. 746-761.
35. Herrera, C., Blanco, C.F. (2011), "Consequences of consumer trust in PDO food products: the role of familiarity" in The Journal of Product and Brand Management, Vol. 20, No. 4, pp. 282-296.
36. Holloway, B.B., Wang, S., Beatty, S.E. (2009), "Betrayal? Relationship quality implications in service recovery" in Journal of Services Marketing, Vol. 23, No. 6, pp. 385-396.
37. Janssen, M., Hamm, U. (2012), "The mandatory EU logo for organic food: consumer perceptions" in British Food Journal, Vol. 114, No. 3, pp. 335-352.
38. Jayawardhena, C. (2010), "The impact of service encounter quality in service evaluation: evidence from a business-to-business context" in The Journal of Business & Industrial Marketing, Vol. 25, No. 5, pp. 338-348.
39. Kesharwani, A., Bisht, S.S. (2012), "The impact of trust and perceived risk on internet banking adoption in India: an extension of technology acceptance model" in The International Journal of Bank Marketing, Vol. 30, No. 4, pp. 303-322.
40. Kim, C., Zhao, W., Yang, K.H. (2008), "An empirical study on the integrated framework of e-CRM in online shopping: evaluating the relationships among perceived value, satisfaction, and trust based on customers perspectives" in Journal of Electronic Commerce in Organizations, Vol. 6, No. 3, pp. 1-19.
41. Kim, J. (2009), "The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context" in International Journal of Retail & Distribution Management, Vol. 37, No. 2, pp. 126-141.
42. Kowalik, I. (2011), "Market orientation and its antecedents in the Polish local governments" in The International Journal of Public Sector Management, Vol. 24, No. 1, pp. 57-79.
43. Kroll, M., Wright, P., Heiens, R.A. (1999), "The contribution of product quality to competitive advantage: impacts on systematic variance and unexplained variance in returns" in Strategic Management Journal, Vol. 20, No. 4, pp. 375-385.
44. Lee, S., Rao, V.S. (2010), "Color and store choice in electronic commerce: the explanatory role of trust" in Journal of Electronic Commerce Research, Vol. 11, No. 2, pp. 110-126.
45. Liu, C., Forsythe, S. (2010), "Post-adoption online shopping continuance" in International Journal of Retail & Distribution Management, Vol. 38, No. 2, pp. 97-114.
46. Mahon, D., Cowan, C. (2004), "Irish consumers' perception of food safety risk in minced beef" in British Food Journal, Vol. 106, No. 4, pp. 301-312.
47. Montoya-Weiss, M., Voss, G.B., Grewal, D. (2003), "Determinants of online channel use and overall satisfaction with a relational, multichannel service provider" in Academy of Marketing Science Journal, Vol. 31, No. 4, pp. 448-458.
48. Mukherjee, A., Malhotra, N. (2006), "Does role clarity explain employee-perceived service quality? A study of antecedents and consequences in call centers" in International Journal of Service Industry Management, Vol. 17, No. 5, pp. 444-473.
49. Nikbin, D., Ismail, I., Marimuthu, M., Abu-Jarad, I.Y. (2011), "The effects of perceived service fairness on satisfaction, trust, and behavioural intentions" in Singapore Management Review, Vol. 33, No. 2, pp. 58-73.
50. Organic Trade Association (2006), The Taiwanese Market for Organic Food & Drink, available at: www.ota.com/pics/documents/Taiwan.pdf.
51. Padula, G., Busacca, B. (2005), "The asymmetric impact of price-attribute performance on overall price evaluation" in Journal of Service Management, Vol. 16, No. 1, pp. 28-54.
52. Paparoidamis, N.G. (2007), "Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty" in European Journal of Marketing, Vol. 41, No. 7, pp. 836-867.
53. Perrini, F., Castaldo, S., Misani, N., Tencati, A. (2010), "The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: a study of Italian consumers" in Business Strategy and the Environment, Vol. 19, No. 8, pp. 512-526.
54. Petrick, J.F. (2002), "Development of a multi-dimensional scale for measuring the perceived value of a service" in Journal of Leisure Research, Vol. 34, No. 2, pp. 119-134.
55. Priluck, R. (2003), "Relationship marketing can mitigate product and service failures" in The Journal of Services Marketing, Vol. 17, No. 1, pp. 37-50.
56. Rampl, L.V., Eberhardt, T., Schütte, R., Kenning, P. (2012), "Consumer trust in food retailers: conceptual framework and empirical evidence" in International Journal of Retail & Distribution Management, Vol. 40, No. 4, pp. 254-272.
57. Shanahan, K.J., Ross-Wooldridge, B., Hermans, C.M. (2009), "An exploratory study into delivery and payment choice restriction" in Journal of Organizational and End User Computing, Vol. 21, No. 1, pp. 75-87.
58. Squires, L., Juric, B., Cornwell, T.B. (2001), "Level of market development and intensity of organic food consumption: cross-cultural study of Danish and New Zealand consumers" in Journal of Consumer Marketing, Vol. 18, No. 5, pp. 392-409.
59. Stanaland, A.J., Lwin, M.O., Murphy, P.E. (2011), "Consumer perceptions of the antecedents and consequences of corporate social responsibility" in Journal of Business Ethics, Vol. 102, No. 1, pp. 47-55.
60. Stefani, G., Cavicchi, A., Romano, D., Lobb, A.E. (2008), "Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources" in Agribusiness, Vol. 24, No. 4, pp. 523-537.
61. Stone, R.N., Gronhaug, K. (1993), "Perceived risk: further considerations for the marketing discipline" in European Journal of Marketing, Vol. 27, No. 3, pp. 372-394.
62. Tarkiainen, A., Sundqvist, S. (2005), "Subjective norms, attitudes and intentions of Finnish consumers in buying organic food" in British Food Journal, Vol. 107, No. 10, pp. 808-822.
63. Tsakiridou, E., Boutsouki, C., Zotos, Y., Mattas, K. (2008), "Attitudes and behaviour towards organic products: an exploratory study" in International Journal of Retail & Distribution Management, Vol. 36, No. 2, pp. 158-175.
64. Wang, L.C., Baker, J., Wagner, J.A., Wakefield, K. (2007), "Can a retail web site be social?" in Journal of Marketing, Vol. 71, No. 3, pp. 143-157.
65. Wang, Y., Hui, Y.V. (2003), "The antecedents of service quality and product quality and their influences on bank reputation: evidence from the banking industry in China" in Managing Service Quality, Vol. 13, No. 1, pp. 72-83.
66. Wetzels, M. (1998), "Marketing service relationships: the role of commitment" in The Journal of Business & Industrial Marketing, Vol. 13, No. 4, pp. 406-423.
67. Willer, H., Kilcher, L. (2012), "The world of organic agriculture - statistics and emerging trends", Research Institute of Organic Agriculture (FiBL), Frick, and International Federation of Organic Agriculture Movements (IFOAM), Bonn.
68. Wu, P.C.S., Yeh, G.Y., Hsiao, C. (2011), "The effect of store image and service quality on brand image and purchase intention for private label brands" in Australasian Marketing Journal, Vol. 19, No. 1, pp. 30-39.
69. Xu, B., Lin, Z., Shao, B. (2010), "Factors affecting consumer behaviors in online buy-it-now auctions" in Internet Research, Vol. 20, No. 5, pp. 509-526.
70. Yee, W.M.S., Yeung, R.M.W., Morris, J. (2005), "Food safety: building consumer trust in livestock farmers for potential purchase behaviour" in British Food Journal, Vol. 107, No. 10, pp. 841-854.
71. Yieh, K., Ya-Kang, C. (2007), "Understanding the antecedents to customer loyalty by applying structural equation modeling" in Total Quality Management & Business Excellence, Vol. 18, No. 3, p. 267.
72. Yin, S., Wu, L., Du, L., Chen, M. (2010), "Consumers' purchase intention of organic food in China" in Journal of the Science of Food and Agriculture, Vol. 90, No. 8, pp. 1361-1367.
73. Yiridoe, E.K., Bonti-Ankomah, S., Martin, R.C. (2005), "Comparison of consumer perceptions and preference toward organic versus conventionally produced foods: a review and update of the literature" in Renewable Agriculture and Food Systems, Vol. 20, No. 4, pp. 193-205.
74. Zahaf, M. (2008), "Decision making process of community organic food consumers: an exploratory study" in The Journal of Consumer Marketing, Vol. 25, No. 2, pp. 95-104.
75. Zakowska-Biemans, S. (2011), "Polish consumer food choices and beliefs about organic food" in British Food Journal, Vol. 113, No. 1, pp. 122-137.
76. Zboja, J.J., Voorhees, C.M. (2006), "The impact of brand trust and satisfaction on retailer repurchase intentions" in The Journal of Services Marketing, Vol. 20, No. 6, pp. 381-390.
77. Zegler, J. (2010), "Dedicated consumers keep natural retailers steady" in Beverage Industry, Vol. 101, No. 10, pp. 44-47.
78. Zhu, D.S., Lee, Z.C., O'Neal, G.S., Chen, Y.H. (2011), "Mr. Risk! Please trust me: trust antecedents that increase online consumer purchase intention" in Journal of Internet Banking and Commerce, Vol. 16, No. 3, pp. 1-23.
79. Sanz-Blas, S. (2009), "The role of consumer innovativeness and perceived risk in online banking usage" in The International Journal of Bank Marketing, Vol. 27, No. 1, pp. 53-75.