The effect of service quality on trust and commitment varying across generations

International Journal of Consumer Studies

Volumn 33, Issue 4, 2009, Pages 468-476

  Cho, Jinsook E ^a   Hu, Haiyan ^b  

^a NEW SCHOOL FOR SOCIAL RESEARCH   (United States)

^b UTAH STATE UNIVERSITY   (United States)

Author keywords

Generational differences; Loan services; Service quality; Trust

Indexed keywords

EID: 78650515350     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2009.00777.x     Document Type: Article

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