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Volumn 16, Issue 3, 2011, Pages

Mr. Risk! Please trust me: Trust antecedents that increase online consumer purchase intention

Author keywords

e commerce; e vendor; Perceived ease of use; Perceived risk; Perceived usefulness; Purchase intention; Taiwan; Trust

Indexed keywords


EID: 84863269094     PISSN: 12045357     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (35)

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