The influence of consumer involvement on quality signals perception: An empirical investigation in the food sector

British Food Journal

Volumn 111, Issue 11, 2009, Pages 1212-1236

  Espejel, Joel ^a   Fandos, Carmina ^a   Flavián, Carlos ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Consumers; Customer loyalty; Food products; Quality; Risk management; Trust

Indexed keywords

EID: 72749116669     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070700911001040     Document Type: Article

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