Developing a deeper understanding of post-purchase perceived risk and behavioral intentions in a service setting

Journal of the Academy of Marketing Science

Volumn 35, Issue 2, 2007, Pages 250-258

  Grewal, Dhruv ^a   Iyer, Gopalkrishnan R ^b   Gotlieb, Jerry ^c   Levy, Michael ^a  

^a BABSON COLLEGE   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

^c WESTERN KENTUCKY UNIVERSITY   (United States)

Author keywords

Behavioral intentions; Health care services; Post purchase perceived risk; Service quality

Indexed keywords

EID: 41149160624     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0044-2     Document Type: Article

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