Perceived service quality and customer trust: Does enhancing customers' service knowledge matter?

Journal of Service Research

Volumn 10, Issue 3, 2008, Pages 256-268

  Eisingerich, Andreas B ^a   Bell, Simon J ^b  

^a IMPERIAL COLLEGE LONDON   (United Kingdom)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Customer education; Customer trust; Perceived service quality; Relationship marketing; Service marketing

Indexed keywords

EID: 38349171609     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670507310769     Document Type: Article

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