Price, brand cues, and banking customer value

International Journal of Bank Marketing

Volumn 23, Issue 3, 2005, Pages 273-291

  Chen, Tser Yieth ^a   Chang, Pao Long ^b   Chang, Hong Sheng ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

Brands; Consumer risk; Customer services quality; Investments; Prices; Taiwan

Indexed keywords

EID: 17744392415     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320510591720     Document Type: Article

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