The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

Journal of Services Marketing

Volumn 13, Issue 1, 1999, Pages 59-72

  Garretson, Judith A ^a   Clow, Kenneth E ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b PITTSBURG STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Consumer's risk; Dentists; Promotional coupons; Service quality; Services marketing

Indexed keywords

EID: 84986031710     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910256122     Document Type: Article

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