Consequences of consumer trust in PDO food products: The role of familiarity

Journal of Product and Brand Management

Volumn 20, Issue 4, 2011, Pages 282-296

  Herrera, Carmina Fandos ^a   Blanco, Carlos Flavián ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Buying intention; Customer loyalty; Customer satisfaction; Familiarity; Food products; Perceived risk; Protected denomination of origin; Trust

Indexed keywords

EID: 79960315916     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111148306     Document Type: Article

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