The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context

International Journal of Retail and Distribution Management

Volumn 37, Issue 2, 2009, Pages 126-141

  Hahn, Kim Hongyoun ^a   Kim, Jihyun ^b  

^a UNIVERSITY OF WISCONSIN STOUT   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Brand image; Consumer behaviour; Internet shopping; Retailing; Trust; United States of America

Indexed keywords

EID: 58849132954     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910934272     Document Type: Article

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