Can the building of trust overcome consumer perceived risk online?

Marketing Intelligence and Planning

Volumn 24, Issue 7, 2006, Pages 746-761

  Harridge March, Sally ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Internet; Marketing planning; Risk management; Trust

Indexed keywords

EID: 33750616011     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610711897     Document Type: Review

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