Product and channel-related risk and involvement in online contexts

Electronic Commerce Research and Applications

Volumn 9, Issue 3, 2010, Pages 263-273

  Gutiérrez, Sonia San Martín ^a   Izquierdo, Carmen Camarero ^b   Cabezudo, Rebeca San José ^b  

^a UNIVERSITY OF BURGOS   (Spain)

^b UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

Buyer characteristics; Involvement; Online buying; Online channel; Risk

Indexed keywords

ELECTRONIC COMMERCE; RISKS; SALES;

BUYER CHARACTERISTICS; INTERNET COMMERCES; INVOLVEMENT; ONLINE BUYING; ONLINE CHANNELS; ONLINE PURCHASING; PURCHASE INTENTION; TRANSACTION RISKS;

RISK PERCEPTION;

EID: 79957674154     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2009.09.005     Document Type: Article

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