The asymmetric impact of price-attribute performance on overall price evaluation

International Journal of Service Industry Management

Volumn 16, Issue 1, 2005, Pages 28-54

  Padula, Giovanna ^a   Busacca, Bruno ^a  

^a BOCCONI UNIVERSITY   (Italy)

Author keywords

Customer satisfaction; Mobile communication systems; Prices; Value analysis

Indexed keywords

EID: 18844461934     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230510587140     Document Type: Article

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