Developing a brand structure pyramid model for travel-related online social networks

Tourism Review

Volumn 68, Issue 4, 2013, Pages 49-70

  Barreda, Albert ^a   Nusair, Khaldoon ^a   Bilgihan, Anil ^b   Okumus, Fevzi ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Brand attachment; Brand evaluation; Brand knowledge; e loyalty; OSN websites; SEM

Indexed keywords

EID: 84886529226     PISSN: 16605373     EISSN: 17598451     Source Type: Journal    
DOI: 10.1108/TR-09-2013-0055     Document Type: Article

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