Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication

Journal of Business Research

Volumn 48, Issue 1, 2000, Pages 5-15

  Macdonald, Emma K ^b   Sharp, Byron M ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b SingTel OPTUS   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346047291     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(98)00070-8     Document Type: Article

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