Cross-cultural advertising research: Where we have been and where we need to go

International Marketing Review

Volumn 24, Issue 5, 2007, Pages 499-518

  Okazaki, Shintaro ^a   Mueller, Barbara ^b  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

^b SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Advertising; Advertising research; Cross cultural studies

Indexed keywords

EID: 34748857373     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710827960     Document Type: Review

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