Do Loyalty Groups Differ in the Role of Trust in Online Tourism Shopping? A Process Perspective

Journal of Travel and Tourism Marketing

Volumn 29, Issue 4, 2012, Pages 352-368

  Kim, Myung Ja ^a   Chung, Namho ^a   Lee, Choong Ki ^a   Kim, Joung Man ^a  

^a Kyung Hee University   (South Korea)

Author keywords

loyalty groups; multi group analysis; Online tourism shopping; process theory; trust

Indexed keywords

EID: 84861954241     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.674878     Document Type: Article

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