A model of destination branding: Integrating the concepts of the branding and destination image

Tourism Management

Volumn 32, Issue 3, 2011, Pages 465-476

  Qu, Hailin ^a   Kim, Lisa Hyunjung ^a   Im, Holly Hyunjung ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Jeonju University   (South Korea)

Author keywords

Affective image; Brand associations; Brand image; Cognitive image; Destination branding; Destination image; Loyalty; Overall image; Unique image

Indexed keywords

COGNITION; IMAGE; MODELING; PERCEPTION; TOURIST BEHAVIOR; TOURIST DESTINATION;

EID: 78650975404     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2010.03.014     Document Type: Article

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