Brand Loyalty and Price Promotion Strategies: An Empirical Analysis

Journal of Retailing

Volumn 88, Issue 3, 2012, Pages 323-342

  Allender, William J ^a   Richards, Timothy J ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Brand loyalty; Carbonated soft drinks; Discrete choice model; Ice cream; Price promotion

Indexed keywords

EID: 84865432608     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2012.01.001     Document Type: Article

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