What makes online community members commit? A social exchange perspective

Behaviour and Information Technology

Volumn 29, Issue 6, 2010, Pages 587-599

  Jin, Byoungho ^a   Park, Jin Yong ^b   Kim, Hye Shin ^c  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^b Konkuk University   (South Korea)

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

commitment; online communities; social exchange theory

Indexed keywords

COMMITMENT; INTEGRAL PART; MANAGERIAL IMPLICATIONS; ONLINE COMMUNITIES; ONLINE SURVEYS; SOCIAL BENEFITS; SOCIAL EXCHANGE; SOCIAL EXCHANGE THEORY; SOUTH KOREA;

INDUSTRY; SURVEYS;

ONLINE SYSTEMS;

EID: 77958579104     PISSN: 0144929X     EISSN: 13623001     Source Type: Journal    
DOI: 10.1080/0144929X.2010.497563     Document Type: Article

References (47)

1. Allen, N.J. and Meyer, J.P., 1990. The measurement and antecedents of affective, continuance, and normative commitment to the organization. Journal of Occupational Psychology, 63 (1), 1-18.
2. Blau, P.M., 1964. Exchange and power in social life. New York: Wiley.
3. Butler, B.S., 2001. Membership size, communication activity, and sustainability: a resource-based model of online social structures. Information Systems Research, 12 (4), 346-362.
4. Cho, C.-H. and Cheon, H.J., 2005. Cross-cultural comparisons of interactivity on corporate web sites. Journal of Advertising, 34 (2), 99-115.
5. Cheung, C.M.K. and Lee, M.K.O., 2009. Understanding the sustainability of a virtual community: model development and empirical test. Journal of Information Science, 35 (3), 279-298.
6. Cook, K.S. and Emerson, R.M., 1978. Power, equity and commitment in exchange network. American Sociological Review, 43, 721-739.
7. Dwyer, P., 2006. Measuring the value of word-of-mouth and its impact in consumer communities. Proceedings of the American Marketing Association, USA, 17, 308.
8. Dwyer, F.R., Schurr, P.H., and Oh, S., 1987. Developing buyer-seller relationships. Journal of Marketing, 51 (2), 11-27.
9. Evans, M., et al, 2001. Consumer interaction in the virtual era: Some qualitative insights. Qualitative Market Research: an International Journal, 4 (3), 150-159.
10. Fornell, C. and Larcker, D., 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1), 39-50.
11. Geyskens, I., et al, 1996. The effects of trust and interdependence on relationship commitment: a transatlantic study. International Journal of Research in Marketing, 13 (4), 303-317.
12. Gouldner, A.W., 1960. The norm of reciprocity: a preliminary statement. American Sociological Review, 25 (2), 161-178.
13. Gustafsson, A., Johnson, M.D., and Roos, I., 2005. The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of Marketing, 69, 210-218.
14. Gwinner, K.P., Gremler, D.D., and Bitner, M.J., 1998. Relational benefits in services industries: the customer's perspective. Journal of the Academy of Marketing Science, 26 (2), 101-114.
15. Hagel, J. III and Armstrong, A.G., 1997. Net gain: expanding markets through virtual communities. Boston, MA: Harvard Business School Press.
16. Hennig-Thurau, T., Gwinner, K.P., and Gremler, D.D., 2002. Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality. Journal of Service Research, 4 (3), 230-247.
17. Homans, G.C., 1961. Social behaviour. New York: Harcourt, Brace & World.
18. Jin, X.-L., Lee, M.K.O., and Cheung, C.M.K., 2010. Predicting continuance in online communities: model development and empirical test. Behaviour & Information Technology, 29 (4), 383-394.
19. Kim, H.-S., Park, J.Y., and Jin, B., 2008. Dimensions of online community attributes: examination of online communities hosted by companies. International Journal of Retail & Distribution Management, 36 (10), 812-830.
20. Kline, R.B., 1998. Principles and practice of structural equation modeling. New York: Guilford Press.
21. Korea Information Strategy Development Institute, 2004. Report on Korean internet retailing market [online]. Available from: http://www.kisdi.re.kr (in Korean) [Accessed 29 June 2005].
22. Koh, J. and Kim, Y-G., 2004. Knowledge sharing in virtual communities: an e-business perspective. Expert Systems with Applications, 26 (2), 155-166.
23. Lauden, K.C. and Traver, C.G., 2004. E-commerce business, technology and society. Boston, MA: Addison Wesley.
24. Lee, D.J., et al, 2008. Developing a model of reciprocity in the importer-exporter relationship: the relative efficacy of economic versus social factors. Industrial Marketing Management, 37, 9-22.
25. Leimeister, J.M., Ebner, W., and Krcmar, H., 2005. Design, implementation, and evaluation of trust-supporting components in virtual communities for patients. Journal of Management Information Systems, 21 (4), 101-135.
26. Macaulay, L.A., et al, 2007. Co-evolving e-tail and on-line communities: conceptual framework. International Journal of Electronic Commerce, 11 (4), 53-77.
27. Mathieu, J.E. and Zajac, D.M., 1990. A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. Psychological Bulletin, 108 (2), 171-194.
28. Mathwick, C., 2002. Understanding the online consumer: a typology of online relational norms and behavior. Journal of Interactive Marketing, 16 (1), 40-55.
29. Meyer, J.P. and Allen, N.J., 1991. A three-component conceptualization of organizational commitment. Human Resource Management Review, 1, 61-98.
30. Meyer, J.P., Allen, N.J., and Smith, C.A., 1993. Commitment to organizations and occupations: extension and test of three-component conceptualization. Journal of Applied Psychology, 78 (4), 538-551.
31. Morgan, R.M. and Hunt, S.D., 1994. The commitment-trust theory of relationship marketing. Journal of Marketing, 58 (3), 20-38.
32. Mukherjee, A. and Nath, P., 2007. Role of electronic trust in online retailing: a re-examination of the commitment-trust theory. European Journal of Marketing, 41 (9/10), 1173-1202.
33. Musa, R., Pallister, J., and Robson, M., 2005. The roles of perceived value, perceived equity and relational commitment in a disconfirmation paradigm framework: an initial assessment in a 'relationship-rich' consumption environment. Advances in Consumer Research, 32, 349-357.
34. Muse, L., et al, 2008. Work-life benefits and positive organizational behavior: is there a connection? Journal of Organizational Behavior, 29, 171-192.
35. Park, C.-H. and Kim, Y.-G., 2006. The effect of information satisfaction and relational benefit on consumers' online shopping site commitments. Journal of Electronic Commerce in Organizations, 4 (1), 70-90.
36. Park, C. and Jun, J-K., 2003. A cross-cultural comparison of internet buying behavior: effects of internet usage, perceived risks, and innovativeness. International Marketing Review, 20 (5), 534-553.
37. Podsakoff, P.M. and Organ, D., 1986. Self-reports in organizational research: problems and prospects. Journal of Management, 12 (4), 531-544.
38. Porter, C.E., 2004. A typology of virtual communities: a multi-disciplinary foundation for future research. Journal of Computer-Mediated Communication [online]. Available from: http://jcmc.indiana.edu/vol10/issue1/ porter.html [Accessed 8 July 2005].
39. Preece, J., 2001. Sociability and usability in online communities: determining and measuring success. Behaviour & Information Technology, 20 (5), 347-356.
40. Reynolds, K. and Beatty, S.E., 1999. Customer benefits and company consequences of customer-salesperson relationships in retailing. Journal of Retailing, 75 (1), 11-32.
41. Ridings, C.N. and Gefen, D., 2004. Virtual community attraction: why people hang out online. Journal of Computer-Mediated Communication [online]. Available from: http://jcmc.indiana.edu/vol10/issue1/ridings-gefen.html [accessed 8 July 2005].
42. Rothaermel, F.T. and Sugiyama, S., 2001. Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of timezone.com. Journal of Management, 27, 297-312.
43. Shore, L.M. and Wayne, S., 1993. Commitment and employee behavior: comparison of affective commitment and continuance commitment with perceived organizational support. Journal of Applied Psychology, 78 (5), 774-780.
44. Teo, H-H., et al, 2003. Evaluating information accessibility and community adaptivity features for sustaining virtual learning communities. International Journal of Human-Computer Studies, 59, 671-697.
45. Wasko, M.M. and Faraj, S., 2000. It is what one does: why people participate and help others in electronic communities of practice. Journal of Strategic Information Systems, 9 (2/3), 155-173.
46. Wiertz, C. and de Ruyter, K., 2007. Beyond the call of duty: why customers contribute to firm-hosted commercial online communities. Organization Studies, 28 (3), 347-376.
47. Williams, R.L. and Cothrel, J., 2000. Four smart ways to run online communities. Sloan Management Review, 41 (4), 81-91.