The influence of core-brand attitude and consumer perception on purchase intention towards extended product

Asia Pacific Journal of Marketing and Logistics

Volumn 21, Issue 1, 2009, Pages 174-194

  wu, Shwu Ing ^a   lo, Chen Lien ^b  

^a NATIONAL CHIN YI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b Industrial Vocational Senior High School   (Taiwan)

Author keywords

Brand awareness; Brand extensions; Consumer behaviour; Purchasing; Taiwan

Indexed keywords

EID: 78650219687     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850910926317     Document Type: Article

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