Decoding customer-firm relationships: How attachment styles help explain customers' preferences for closeness, repurchase intentions, and changes in relationship breadth

Journal of Marketing Research

Volumn 50, Issue 1, 2013, Pages 125-142

  Mende, Martin ^a   Bolton, Ruth N ^a   Bitner, Mary J O ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Attachment styles; Loyalty; Relational preferences; Relationship marketing; Services

Indexed keywords

EID: 84874819388     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.10.0072     Document Type: Article

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