Social networks and customer involvement in new service development (NSD):The case of www.mystarbucksidea.com

International Journal of Contemporary Hospitality Management

Volumn 24, Issue 7, 2012, Pages 966-990

  Sigala, Marianna ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Consumer behaviour; Customer involvement; Drinks; Hospitality; Ideation; Netnography; New service development; Social networks; Starbucks

Indexed keywords

EID: 84867164070     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596111211258874     Document Type: Article

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