Corporate brand image in retail banking: Development and validation of a scale

Service Industries Journal

Volumn 30, Issue 8, 2010, Pages 1199-1218

  Bravo, Rafael ^a   Montaner, Teresa ^a   Pina, Jose M ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Banking; Corporate brand image; Financial sector; Scale development

Indexed keywords

BANKING; COMPETITIVENESS; CORPORATE STRATEGY; DEREGULATION; EMPIRICAL ANALYSIS; GLOBAL ECONOMY; RETAILING;

EID: 77953113109     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802311260     Document Type: Article

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