Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

Journal of Business Research

Volumn 66, Issue 9, 2013, Pages 1436-1447

  Toufaily, Elissar ^a   Ricard, Line ^b   Perrien, Jean ^b  

^a UNIVERSITÉ LAVAL   (Canada)

^b UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

Customer loyalty; Descriptive meta analysis; Online loyalty; Online retention

Indexed keywords

EID: 84878159264     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.05.011     Document Type: Article

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