Service branding: Consumer verdicts on service brands

Journal of Retailing and Consumer Services

Volumn 12, Issue 2, 2005, Pages 125-139

  Grace, Debra ^a   O'Cass, Aron ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Brand attitudes; Brand intentions; Branding; Decision making; Services

Indexed keywords

ADVERTISING; CONSUMPTION BEHAVIOR; MARKETING; RETAILING;

EID: 13244252304     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2004.05.002     Document Type: Article

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